SWAD, which opened its doors in July 2010, was designed as a destination that brings to South Africa the unique flavours, tastes and experiences of India. Voted as the best Indian cuisine restaurant in The Star Readers’ Choice Awards 2011, it has achieved this pinnacle by offering diners service excellence, a regal atmosphere and a wonderful culinary journey. This experience, though, would not be complete without creating the right ambience.
This, explains SWAD Events and Promotions Manager Suchitra Nagarajan, is achieved by “play[ing] the requisite background music, as it helps set the tone for the restaurant”.
Adds Sunil Menon, SWAD Co-owner: “One minute you could be having a productive business lunch; change the music and the room turns into a romantic candlelit dinner for two. Yet another change of music and it’s a celebratory party with friends and family. The choice of music changes the dimension of the room without having to make any physical changes. The SWAD experience would be incomplete without music!”
Furthermore, says Nagarajan, “As a responsible business entity, SWAD feels that by paying licence fees, somehow, in a small way, we are keeping the arts alive and indirectly encouraging artists to create more music.”
Menon believes that the role of SWAD and similar businesses is to use their establishments as an avenue to promote new composers and artists, while simultaneously keeping the classics alive. “Most establishments understand the role they play, individually, in the process but may not necessarily understand the bigger picture,” he says. “More information exchange between SAMRO and end-users might be helpful in this regard.”
SAMRO hopes that music – combined with fresh ingredients like coconut, tamarind, wholesome ground masalas, basmati rice, coriander, ginger, garlic and chilli to tempt your palate – will enable SWAD to continue serving up a rich feast for all the senses.