2024 Integrated Report Highlights

As the oldest and leading music rights organisation in Southern Africa, we take great pride in our role in supporting our members, fostering the creative economy, and contributing to society.

This year, we focused on strengthening our partnerships with global and local organisations that share our commitment to advocating for the intellectual property and copyright of music creators.

Chairperson's Message - SAMRO 2024 Achievements

This year, SAMRO paid out a record amount of royalties, highlighting our commitment to creating value for our members. We also made critical decisions to position ourselves as a technologically advanced and globally competitive Collective Management Organisation (CMO).

Thank you,
Chairperson, SAMRO Board

Operational Improvements & Growth

Last year, SAMRO addressed operational efficiencies and improved systems and processes. This year, we built on these improvements to add value for our members, paying out R429 million in royalties, a new record for SAMRO. We also experienced double-digit revenue growth, collecting R684 million in licensing fees.

Expanding Royalty Collection

We also explored new royalty collection opportunities. We concluded a R5.4 million licensing deal with technology giant Amazon. These improvements reflect our progress in addressing inefficiencies in our royalty income collection processes.

Future Strategy & Enhancements

As part of the strategy review process, we set new targets to achieve revenue of R1.2 billion and distribute R1 billion in royalties by 2028. We upgraded our core system and implemented new IT systems to streamline our finance, licensing, and distribution functions. These enhancements are essential as we aim to further increase distributions and decrease the number of unclaimed royalties due to incorrect or insufficient documentation. This year, we distributed R14.9 million of unclaimed royalties.

Words from our CEO

"An incredible year for growth"

SAMRO’s Global Presence & Advocacy

SAMRO had an incredible year, achieving double-digit growth and delivering more value to our members. The global music industry is constantly evolving, driven by the emergence of digital technologies that have transformed both music production and consumption. Music royalties are essential for many music creators, songwriters, and composers. As a member-centric organisation, SAMRO administers our members’ musical works and advocates for their intellectual property rights. We maintain strong relationships with both global and local industry peers. SAMRO has 89 reciprocal agreements with Collective Management Organisations (CMOs) worldwide, ensuring that we collect revenue for our members in the relevant jurisdictions. SAMRO remains one of 18 CMOs represented on the CISAC board and is also a member of the CISAC Africa Region Executive Committee, which was established in November 2023.

Financial Performance & Strategic Focus

SAMRO had an outstanding financial year, achieving double-digit growth in collections despite a challenging economic environment. This growth highlights the effectiveness of our strategic focus on increasing revenue and confirms that licensees recognise the value of music in their businesses. We also saw an increase in digital revenue, fueled by the global rise of music and video-on-demand streaming services. Digital platforms continue to present significant growth opportunities for rights holders, and we are moving in the right direction to capitalise on these opportunities. In addition, we achieved the lowest cost-to-income ratio in a decade by implementing cost-containment measures, including reassessing supplier and service costs and managing headcount. These efforts enabled us to allocate more resources towards creating value for our members. In 2024, we distributed R429.2 million, the highest amount to date, and increased the royalties available for distribution by 12.6%, reaching R622.2 million (2023: R552.8 million).

Progress in Distribution & Unclaimed Royalties

We also reduced the undocumented works balance by 1.9% to R284.9 million (2023: R290.4 million). Moreover, SAMRO has made significant progress in paying out unclaimed royalties to members whose details have not been updated. Since 2021, we have focused on tracking members with unidentified or undocumented works due to insufficient details, improving distribution and enhancing our reputation among rights holders and the public.

Thank you for your trust in SAMRO.

Chief Executive Officer (CEO) of SAMRO

Financial Performance Overview

SAMRO had an outstanding financial year, achieving double-digit growth in collections despite a challenging economic environment.

This growth highlights the effectiveness of our strategic focus on increasing revenue and confirms that licensees recognise the value of music in their businesses.

Total License Revenue

R683.8m

14.1%

SAMRO’s total licence revenue reached R683.8 million in 2024, a 14.1% increase from 2023. Growth was driven by digital licensing, live music recovery, and stronger compliance. With steady year-on-year gains, SAMRO is on track to hit its R1 billion revenue target by 2025.

2024
R683.8 million
2023
R593.7 million
2022
R514.9 million
2021
R476.5 million

Cost-to-Income Ratio

22.9%

SAMRO’s cost-to-income ratio dropped to 22.9% in 2024, the lowest in a decade. This 2.1% improvement from 2023 reflects strict cost management and efficiency gains.

Reduced expenses allow SAMRO to allocate more revenue to member distributions, strengthening long-term financial sustainability.

2024
22.9%
2023
25.0%
2022
25.9%
2021
29.3%

Local Licensing Revenue

R648m

14%

SAMRO’s local licensing revenue grew to R648.0 million in 2024, a 14% increase from 2023.

This growth was driven by the revival of live music performances and increased compliance from licensees. Local licensing remains SAMRO’s largest revenue source, making up 95% of total licensing income.

2024
R648 million
2023
R568.2 million
2022
R490.4 million
2021
R459.5 million

Foreign Royalties

R35.8m

40.3%

SAMRO’s foreign royalty income reached R35.8 million in 2024, a 40.3% increase from 2023.

This growth was driven by the international success of South African music, particularly Amapiano, and stronger global royalty collection partnerships.

2024
R35.8 million
2023
R25.5 million
2022
R24.5 million
2021
R17.0 million

Royalties & Distributions

SAMRO distributed a record R429.2 million in royalties in 2024, a 48.3% increase from 2023.

The total available for distribution rose to R622.2 million (up 11.8%), driven by higher collections and improved efficiency. With 29 distributions in 2024 (up from 21 in 2023), SAMRO continues to enhance payouts to members.

Royalties Distributed

R429.2m

* 2023: R262.1 million

Number of Distributions

29

↑ from 21 in 2023

Total Available for Distribution

R622.2m

↑ 11.8% - 2023: R552.8 million

Members

Membership Breakdown

SAMRO operates a three-tier membership structure: Prospective, Associate, and Full Members.

121,295

Prospective Members

24,943

Associate Members

930

Full Members

Internal Employee Impact

SAMRO maintains a diverse workforce across all employment levels. In 2024, the organisation saw growth in management, non-union employees, and contractors, with notable increases in female representation.

The number of interns and union employees also grew, reflecting SAMRO’s commitment to workforce development and inclusion.

SAMRO Employee Profile

SAMRO’s workforce grew in 2024, with increases in management, non-union employees, and contractors. Female representation remained strong, especially among interns and senior roles, reinforcing SAMRO’s commitment to diversity and development.

SAMRO Employee Profile
2024
Type
Male
Female
Management & Specialists
11
15
Non-union Employees
17
41
Union Employees
33
59
Interns
5
21
Contractors
9
25
SAMRO Employee Profile
2023
Type
Male
Female
Management & Specialists
9
16
Non-union Employees
14
45
Union Employees
33
49
Interns
9
13
Contractors
6
21

Our four CSI pillars

Through our Corporate Social Investment (CSI) we aim to spur creativity and productivity in the music industry by helping unlock learning and growth opportunities.

Thought Leadership

To research and collate information to position SAMRO as a thought leader through research that will benefit the music sector.

Organisational Support

A functioning and representative music industry ecosystem is enriched by functioning industry-representative structures. These structures are important because they advance industry professionalism, cohesion, transformation, knowledge sharing, and ongoing professional development.

Improving Music Business Skills

To educate members on the music business and how it works. Educational workshops and conferences will also be considered to improve music business skills towards better industry cohesion and long-term member growth.

Advocacy and Outreach

To identify unique and collaborative channels and activations to support members’ engagement with critical industry issues driven through partnerships and bespoke interventions to maximise the impact of CSI investment.

SAMRO CSI Impact

Fuelling Music Creation

SAMRO’s Music Creation Support Fund awarded micro-grants of up to R25,000 to 120 members in 2024 (up from 100 in 2023).

Launched in 2021, the fund helps Full and Associate SAMRO Members produce new music and generate royalties, ensuring continued creative and financial growth for members.

SAMRO CSI Impact

Improving Music Business Skills

SAMRO expanded its music business education initiatives in 2024, partnering with the Academy of Sound Engineering and Soul Candi Institute of Music.

These programs provided bursaries, training and certifications, benefiting Full and Associate SAMRO Members, equipping them with entrepreneurial and industry knowledge.