April 18, 2024

SAMRO and ASE Announce Recipients of the Inaugural Music Business Masterclass Bursaries

The Southern African Music Rights Organisation (SAMRO), in partnership with the Academy of Sound Engineering (ASE), is pleased to announce the twenty (20) recipients of the fully funded bursaries for the inaugural Music Business Masterclass (MBM) set to commence on 22 April 2024. This groundbreaking initiative aims to equip SAMRO members from Gauteng and the Western Cape Province with the knowledge and skills necessary to navigate and succeed in the dynamic music industry.

The MBM programme is a budding initiative of SAMRO's Corporate Social Investment (CSI) designed to foster a deeper understanding of the music business landscape. The curriculum is meticulously crafted to cover critical aspects of the music industry, including copyright laws, royalty streams, contracts, and the latest industry trends, ensuring participants are well-prepared to tackle the challenges and opportunities that lie ahead.

The selection process for the Music Business Masterclass was rigorous and highly competitive, with applications meticulously assessed on merit by a distinguished committee of music industry professionals. The final cohort, a diverse mix of talents and backgrounds, comprises twenty (20) members from Johannesburg and Cape Town respectively. These individuals have demonstrated exceptional potential and a keen interest in advancing their careers through a comprehensive understanding of the music business.

"We are incredibly proud of the diverse individuals selected for this year's Music Business Masterclass. Each participant brings a unique perspective and an eagerness to learn and grow within the industry. We believe that this programme will empower them with invaluable insights and inspire innovation and collaboration that will benefit the South African music industry as a whole,” said Lesego Maforah, SAMRO CSI Manager.

The MBM is an intensive course requiring participants to commit to attending in-person classes at ASE campuses in Johannesburg and Cape Town. This hands-on approach will enable participants to engage directly with industry experts, collaborate with peers, and apply their learning in real-world contexts.

"The Music Business Management course at the Academy of Sound Engineering equips students with a competitive edge in the music industry. Through this programme, they gain proficiency in understanding and utilising precise terminology, navigating intricate contracts and agreements, and safeguarding themselves against exploitation," emphasised the Director and Founder of the Academy of Sound Engineering.

As the MBM programme prepares to welcome its first class, SAMRO and ASE look forward to witnessing the positive impact these aspiring music business professionals will have on the industry. This initiative represents a significant step towards building a more knowledgeable, resilient, and innovative music community in South Africa.

To see the complete list of the 20 MBM recipients for 2024, click here: https://www.samro.org.za/csi/music-business-course

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